Optus Digital Thumbprint (Primary)

The Challenge

Optus partnered with Kimberlin Education to transform its ‘Digital Thumbprint’ program into an interactive LMS, designed to scale secondary student reach and deepen workshop engagement across Australia, including rural and remote schools.

The Solution

  • Built and hosted an Optus-branded digital platform on the KE LMS, integrating interactive games and quizzes to drive student engagement.
  • Developed curriculum-aligned online workshops for primary levels, supported by comprehensive teacher guides designed to facilitate meaningful classroom discussion.
  • Designed a unique suite of illustrative characters to boost student engagement within the primary level workshops.
  • Managed and facilitated recurring Optus virtual classroom events. Recent 2026 Safer Internet Day event, featuring Supercar driver Chaz Mostert and a qualified Kimberlin Education educator successfully engaged over 2,222 students across Australia.
  • Developed parent flyers and at-home worksheets helping young children and parents recognise AI-generated content and promote safe usage habits.

The Impact

Since its launch in 2020, Digital Thumbprint online program has received a total of over 93,000 student engagement across primary and secondary digital workshops.

Virtual Classroom

Activity Sheets

Marketing

LMS

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Guides

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