AIA Healthiest Schools

The Challenge

Kimberlin Education was engaged by AIA to develop the AIA Healthiest Schools Program for Australian Schools. The program was developed around the 4 key pillars of Mental Wellbeing, Active Lifestyles, Healthy Eating, and Health and Sustainability.

The Solution

  • Teacher market research including surveys and focus group.
  • Design and development of lower and upper primary teacher guides, student activities and digital interactive powerpoints around the AIA four pillars.
  • Marketing: Meta, Print ad, EDM’s, influencer marketing.
  • Creation of a sizzle reel to promote the program’s key messages.
  • Lower and upper primary virtual classroom sessions with key industry ambassadors.
  • Pre and post virtual classroom student activity sheets.

The Impact

Strategic marketing successfully drove high attendance for the virtual classrooms and increased overall program uptake.

Sizzle Reel

Marketing

Virtual Classroom

Student Worksheets

Interactive Resource Pack

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